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Wholesale Coffee Tips

Why Your Coffee Tastes Sour & How Toomer’s Low-Acid Roasting Fixes It

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The number one reason your coffee may taste sour is that it was under-roasted.

Under-roasting is a very popular trend right now. Some call it a “blonde roast”, while I call it a “light roast”. But here’s the bottom line:When coffee is under-roasted, it doesn’t fully develop all the different flavor components within the bean.


After 20+ years roasting Arabica coffee, I’ve found that just keeping it simple works best. That said, it’s this simple – at Toomer’s Coffee, we focus on these two key roasting temperature markers for consistency:
1. First crack (about 380º to 400º F)
2. Second crack (about 425º F)

Our Basic Roasting Process Using These Temps

The first and second crack temperature stages indicate the development of the coffee beans in the roaster. Think about when you pop popcorn. It starts out with just a few kernels popping and as the temperature in your popcorn popper increases, so does the intensity of the popcorn popping.

With coffee it is somewhat similar but strikingly different in another way. The first crack (like the early phase of popcorn popping) doesn’t just increase and get more intense like the popcorn example. It actually stops at a certain point. Then the roast proceeds relatively quietly without the cracking sound. Then after a short time as the temperature increases, due to what is call the exothermic phase, the second crack begins at about 425º F. From here we watch the time and control how long we allow the second crack to proceed until we get into the medium roasts like Colombian, and Costa Rican then longer for some darker roasts like Sumatra or Tanzanian Peaberry  for example.  If we leave it alone the second crack sound will dissipate and this phase produces the really dark roasts like Vienna and French roasts. Here literally seconds can be the difference between a Full City roast and French roast.


The Difference: We use infrared roasting technology exclusively

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We currently employ two Infrared Coffee roasters to keep up with soaring demand for our low acid, infrared roasted coffee.  We can process up to 800-1000 lbs. of infrared roasted Specialty grade coffee per day!

Since we exclusively use an infrared roasting process, which roasts at a lower temperatures, if I pull the lever to release the beans right at the first crack (which I would NEVER do by the way…) —typical for a light or blonde roast—you end up with a very light-colored bean.

The problem? Many of the rich flavor notes—caramel, brown sugar, chocolate, and deeper, more complex flavors—aren’t developed. Instead, you’re left with the easiest-to-extract notes: citrusy and sour flavors.

🌟🌟  It’s worth mentioning that we are in unique clique of roasters who use infrared heating vs. flame bed roasting heating methods. In fact only about 2% of all the coffee roasted today is done using an infrared roaster like we use at Toomer’s Coffee Roasters.


Enter: The Coffee Tasting Wheel

toomers coffee roasters wholesale scca flavor wheel
Click image to enlarge

Looking at a standard coffee tasting wheel, you’ll see that:

• Under-roasted, “blonde roast” coffee falls in the yellow spectrum—producing the sour, citrusy, and acidic notes.

•Medium roast coffee, City and Full City roasts  begin to develop balance and complexity by blending citrus notes with richer flavors. They will fall into the middle of the wheel.

•Darker roasts, Vienna and French roasts bring out even deeper flavors. They fall into the 9 o’clock position of the wheel/

That said, now you can see: If you’re only tasting sourness, you’re not getting the full potential of the coffee. The bean is not fully developed and well, you get sour coffee.


Here are a few other things to consider beyond just the roasting process

toomers coffee roasters wholesale coffee grind types
Coarser ground coffee can produce sour notes so consider a finer grind

When Sourness Comes from “Under-Extraction”

If you’re using a properly roasted medium to darker roast coffee, but still getting sour notes or flavors, the issue might be under-extraction.  What is that? There are several causes.  But what this means the water and coffee contact is too fast.

Look at your drip coffee maker and you’ll see that hole in the bottom. That is essentially a calibrated control mechanism to allow the coffee to more slowly interact with the ground coffee. So, you ask, then why would I get sour tasting coffee. Here are a few ideas you can play with.

This can be caused by:

1.Grind Size – If your grind is too coarse using a drip coffee maker or pour over cone, if the water passes too quickly over the coffee, extracting only the easiest (acidic) notes you will get sour coffee (even if it is properly roasted).

HOW TO FIX THAT: Try a finer grind to increase surface area and balances the extraction.

2.Brew Time – If you’re using a French press, for example, not letting the coffee steep long enough before pressing can lead to under-extraction. We recommend no more that 3 minutes and NEVER VARY THIS.  See the next section.

HOW TO FIX THAT: Find the brew time especially for French pressed coffee that is best and never vary.


toomers coffee roasters wholesale french press

Along Those Lines, Let Me Mention More About French Press Myths and Another Issue: Over-Extraction

Another common mistake is thinking that letting a French press sit longer will add more of a caffeine kick to your coffee. It actually leads to over-extraction and bitterness with littel effect on caffeine content. If you want a stronger (more caffeine) cup, increase the coffee-to-water ratio, not the brew time.


toomers coffee roasters sour coffee video thumbnail
Did you see the video that goes with this article? Click here to watch.
So to wrap up: Don’t put up with sour coffee—go for a properly roasted, balanced cup, get the grind right and you are good to go!.
Have a great day!

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All About Infrared Roasted Coffee: A Game Changer for Coffee Shops

Toomer’s Coffee Roasters: The Infrared Roasting Difference

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At Toomer’s Coffee Roasters, we take immense pride in offering craft-roasted coffee that stands out in both flavor and quality. What makes our coffee superior? The answer is simple: Infrared Roasting Technology.

Unlike the vast majority of coffee roasters (98%) that use traditional flame bed roasters in their roasting, we exclusively use infrared roasting, a cutting-edge, high-precision method that

  1. Enhances flavor

  2. Reduces acidity and

  3. Delivers an incredibly smooth, rich, and aromatic cup every time.


In fact, it is a fact that less than 2% of coffee roasters worldwide use this advanced roasting process, making Toomer’s Coffee Roasters part of an elite group of specialty coffee producers.

What Is Infrared Coffee Roasting?

Infrared roasting is a game-changer in the world of specialty coffee. Unlike conventional coffee roasting methods (aka “Flame Bed Roasting) that rely on hot air and open flames, infrared technology directly heats the coffee beans using radiant energy. This eliminates uneven roasting, burning, and excessive acidity—common issues with standard roasting techniques.

Key benefits of infrared roasting:
✅  More uniform heat distribution – Every bean roasts evenly, preventing overcooking or scorching.
✅  Lower roasting temperatures – Preserves delicate flavors and enhances aroma.
✅  Reduced acidity – Creates a low-acid coffee that is gentler on the stomach.
✅  25% more aroma compounds – Infrared roasting intensifies the natural flavors of the coffee.
✅  Better moisture retention – Maintains bean integrity for a fresher, smoother taste.

Traditional Roasting vs. Infrared Roasting: Why It Matters

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As we stated earlier, most coffee roasters use hot air or flame-based roasting methods, which can be harsh on the beans. Here’s how they compare:

Another Way to Compare Traditional Flame Bed Roasted Coffee to Toomer’s Superior Infrared Roasted Coffee
👍 Heating Method – Traditional: Hot air & open flames vs. Infrared:  Radiant heat
👍 Acid Levels – Traditional: Higher acidity, often causing stomach discomfort vs. Infrared: Lower acidity, smoother taste
👍 Roast Consistency – Traditional: Uneven heating can burn beans vs. Infrared: Even heat distribution prevents scorching
👍 Aroma & Flavor – Traditional: Can be harsh or bitter vs. Infrared: 25% more aroma compounds, richer flavor
👍 Moisture Retention – Traditional: Beans can dry out, losing flavor vs. Infrared: Retains moisture, preserving taste

Why Low-Acid Coffee Matters

If you’ve ever experienced stomach discomfort or acid reflux from coffee, it’s likely due to high acidity levels created during traditional roasting. Toomer’s Coffee Roasters specializes in low-acid coffee, making it a favorite for those with sensitive stomachs.

A heart surgeon from Texas, visiting Auburn for a football game, once told us:
“Yours is the only coffee that doesn’t upset my stomach.”

We hear this all the time from our customers. The difference is infrared roasting—a method that significantly reduces acid levels while preserving the natural sweetness and complexity of the beans.

The Science Behind Infrared Roasting

Scientific studies have confirmed the superiority of infrared roasting over conventional methods. Here’s what the research shows:

🔬 Quicker Temperature Increase – Infrared heat penetrates the beans faster, ensuring a consistent roast without burning the surface.
🔬 Less Surface Damage – Traditional roasting can cause over-roasting or charring, while infrared roasting maintains bean integrity.
🔬 Balanced Acidity – Infrared-roasted beans have lower concentrations of citric, malic, and formic acids, making for a smoother, more enjoyable cup.
🔬 Enhanced Flavor Profile – Tests show that infrared-roasted coffee contains 25% more aroma compounds than conventional roasts, resulting in a richer, fuller taste.

Why We Made the Conscious Decision to Use Infrared Roasting

We believe in quality over quantity. That’s why we’ve chosen to invest in an Infrared Roasting system despite the prevelance of lower priced flame bed roasting systems widely used, a world-class roasting system that ensures unparalleled consistency and flavor.

✔ Our Infrared Roasting System ensures unparalleled consistency and flavor
✔ Small-Batch Roasting – Roasting in small, carefully monitored batches for peak freshness
✔ Sustainably Sourced Beans – We work with smaller family farms to bring you more diverse options as well as microlot coffees from around the world.
✔ Family-Owned & Operated – Since 2004, we’ve been dedicated to providing some of the best coffee in Alabama and beyond with clients in all of the lower 48 states and Alaska.

Try Toomer’s Infrared-Roasted Coffee Today

At Toomer’s Coffee Roasters, we don’t just roast coffee—we craft an exceptional coffee experience. We know you are serious about offering the best coffee you can as a serious coffee enthusiast and café owner, or a retailer. Our specialty infrared-roasted coffees will impress with their variety,  unmatched flavor, smoothness, and low acidity.

The Final Word: Why Toomer’s Coffee Roasters Stands Out

For 21 years, we’ve built our reputation with our commercial and retail clients on quality, consistency, and innovation. Infrared roasting is not just a method—it’s a commitment to excellence. Join us in the journey today!

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